Treat them well and keep them.

Right. So you just want all roses till you decide to throw them all away. Everybody wants all nice. Who doesn't like to be loved? But there's some responsibility to that. How can you treat someone badly, specially someone who loves you quite honestly. If you try it on yourself, you would want to be treated nicely by someone you love. Even when they don't love you back. Its a human need. Need for acknowledgement. Attention. Affection.

And think of it this way. If you are insulting/hurting someone because they are too emotional about you, are you trying to prove to them how wrong they are in loving you? Really? Aren't you worth it? Don't you agree when they say you're wonderful? You may not feel the same way about them. But you can agree. You can handle the admiration. You can thank.

Check your self-esteem. You dont have to love everybody who loves you. But you should keep them people. These are the people who noticed you. The good things about you. There are plenty of people who would hate you, who will criticize you, be jealous of you, despise you. Who would you rather keep? The ones who hate you or the ones who love/like/admire you?

Familiarity v/s Rarity

We tend to see the ones closer to us in a dimmer light than we see the ones that are not accessible to us. A husband may be more handsome and caring than an actor is projected on screen and yet women are attracted to that man. Because they dont have him.

Familiarity breeds contempt, while rarity wins admiration.

When we come to know someone very closely, we begin to know a lot of good things and a lot of bad things about them. Sometimes people have a rough time. In those times we see more of the flaws. But we shouldn't let these flaws get to us. This is still the same person. Just the times are a little tough. Happens to all of us. But many a times, we fall in the trap of contempt. We begin to look down upon people we used to like but are not in such an admirable shape at the moment. But people grow out of adversity. Sometimes people seem to be lost while they are just taking time to make a decision choosing the right path to take. Love is irrespective how bad times. Share bad times, help each other. Don't just let attraction decide. Accept change in others as you change too.